How to Write, According to Mr. Ogilvy

how to write - ogilvy

I came upon this today – I think I saw it on Florida Girl in DC‘s Facebook Page – and I remembered reading it a million years ago and nodding vigorously in agreement. It only goes to show that, like the author of the blogpost I found it on said, “probably the only memo written 30 years ago that’s still absolutely relevant.”

Agree.

(Especially #2. Always #2.)

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