Polaroid and Lady Gaga

Singer Lady Gaga during a January announcement of her long-term partnership with Polaroid as the brand's creative director.

Singer Lady Gaga during a January announcement of her long-term partnership with Polaroid as the brand's creative director. (David Becker/Getty Images)

What else to say, other than Polaroid is brilliant:

One of the most famous names in photography is trying to make a comeback.

Polaroid, the company that popularized instant photography, has struggled in recent years and even announced it would stop making its famous instant film. But starting Thursday, a partner of Polaroid is selling instant film and Polaroid is selling a new image.

When it comes to image, it’s hard to top Lady Gaga: singer, fashion maven and self-marketing dynamo. She’s been recruited by Polaroid to helps spice things up.

A Polaroid instant camera makes a strategically placed cameo in Lady Gaga’s latest music video for the song “Telephone”; Lady Gaga snaps a photo of Beyonce with it.

Earlier this year, Lady Gaga signed a deal to be a “creative director” for the company. She also reportedly has an equity share in the company. It’s a good deal for both sides. Lady Gaga might get some money, and Polaroid gets a big boost in its effort to be cool again.

…and now I need to find my old-school Polaroid camera so I can be like Lady Gaga. (I’m easily influenced by celebrity, in case you hadn’t noticed.)

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4 thoughts on “Polaroid and Lady Gaga

  1. @kseverny – Crazy/Beautiful, wouldn’t you say?

    @thbaltimorechop – Maybe I should write a song, name check Pelligrino (sparkling water rulez), and watch the cash roll in. Or not.

    @verla – I’m not sure what you’re referring to, but a little bit curious to see.

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