What else to say, other than Polaroid is brilliant:
One of the most famous names in photography is trying to make a comeback.
Polaroid, the company that popularized instant photography, has struggled in recent years and even announced it would stop making its famous instant film. But starting Thursday, a partner of Polaroid is selling instant film and Polaroid is selling a new image.
When it comes to image, it’s hard to top Lady Gaga: singer, fashion maven and self-marketing dynamo. She’s been recruited by Polaroid to helps spice things up.
A Polaroid instant camera makes a strategically placed cameo in Lady Gaga’s latest music video for the song “Telephone”; Lady Gaga snaps a photo of Beyonce with it.
Earlier this year, Lady Gaga signed a deal to be a “creative director” for the company. She also reportedly has an equity share in the company. It’s a good deal for both sides. Lady Gaga might get some money, and Polaroid gets a big boost in its effort to be cool again.
…and now I need to find my old-school Polaroid camera so I can be like Lady Gaga. (I’m easily influenced by celebrity, in case you hadn’t noticed.)